About PullString.

PullString, Inc. is leading the field of computer conversation in text, voice, and video through a combination of design and technology.

The company's primary product, the PullString Platform, offers a professional authoring environment, hosted AI and machine learning runtime, and integrated conversation analytics to enterprises, agencies, and startups across verticals as diverse as entertainment, customer service, travel, automotive, health and fitness, finance, human resources, and IoT.

With direct support for all major conversational platforms like Facebook Messenger, Amazon Alexa, Skype, Slack, Kik, mobile, and web, the PullString Platform has been used to create award winning experiences like Lt Reyes from Call of Duty, Hello Barbie, and The Winston Show.


Our Investors

PullString, founded as ToyTalk in 2011, has raised more than $44 million in funding from Greylock Partners; Charles River Ventures; Khosla Ventures; True Ventures; and First Round Capital.

  • Greylock Partner
  • CRV
  • Khosla Ventures
  • True Ventures
  • First Round


Oren Jacob

Chief Executive Officer, Founder

Before co-founding PullString as CEO, Oren was an Entrepreneur in Residence at August Capital. A filmmaker and technologist, he spent more than 20 years at Pixar, most recently as Chief Technical Officer and Director of the Studio Tools group. His feature film credits include Toy Story and Toy Story 2, A Bug's Life, and Supervising Technical Director for Finding Nemo. Oren also helped found Pixar University and taught animation at the Academy of Art College for seven years. Oren currently teaches "Lean Launchpad" courses with Steve Blank at Stanford, Berkeley, Columbia, and for the NSF. He has been a speaker on panels at SXSW, Sundance, and ToyFair. Oren plans to drop all of this in a heartbeat to become a pro snowboarder the minute that first sponsor shows up.

Martin Reddy

Chief Technical Officer, Founder

Martin co-founded PullString and manages the company's engineering effort. He holds a Ph.D. in Computer Science, has published more than 40 peer-reviewed articles, authored half a dozen patents, and written two books, including "API Design for C++." Martin spent five years in the Artificial Intelligence Center at SRI International and then six years at Pixar where he led the development of the studio's internal filmmaking software for films such as Finding Nemo, The Incredibles, Cars, Ratatouille, and WALL-E. Martin was founder and CEO of Code Reddy Inc. where he managed various projects including improvements to the Second Life client for Linden Lab. Martin is a Senior Member of the IEEE and was also the hair model for Mr. Incredible.

Renée Adams

Head of Operations, Founder

Renée is co-founder and Head of Operations for PullString. Renée's background centers mainly around Program Management where she's worked on a variety of projects for all aspects of business. At Apple Computer, where Renée spent four years, she worked on projects for IS&T, Americas Operations and Logistics, and Retail Development. After leaving Apple, Renée joined Pixar Animation Studios where she spent nearly eight years as part of the Studio Tools software team. While there, Renée headed up the Project Management team on the next generation software effort as well as managed the department budget and hiring. Renée completed her MBA with a focus in Organizational Behavior and Change Management at night while working for Pixar. When she’s not working at PullString, you can find Renée hanging out with her family or shopping for shoes.

Mike Houlahan

Head of Enterprise

As Head of Enterprise, Mike works with leading entertainment and technology companies seeking to engage with their customers at scale through computer conversation on messaging platforms. He was most recently General Manager at RIDEMAKERZ, a specialty retailer and toy company. And previously, Mike was head of global product marketing for the gaming, reading, and toy groups at LeapFrog where he helped develop and launch award-winning, interactive products such as the LeapPad, Tag Junior, and My Pal Scout. Mike began his professional career at Bain & Company, where he worked for 10 years in the Boston and San Francisco offices. He has a CS degree from Yale University and holds an MBA from Harvard.

Bhavik Joshi

Head of Customer Experience

As Head of Customer Experience, Bhavik leads demand generation, sales and customer success. A serial entrepreneur, Bhavik co-founded Ed-tech SaaS startup LaunchPad Central with Steve Blank to scale the highly experiential Lean Startup curriculum. As founding CEO, Bhavik led the platform to product-market fit scaling it to over 500 universities worldwide, government institutions such as NSF, NIH, startup accelerators and enterprises such as Merck, and Mayo Clinic. Whether its launching a new passenger car for a brand known for its commercial trucks (Tata Motors), or the first scalable e-payment processing enterprise software for financial institutions or enabling electric vehicles at scale (Better Place), the "against all odds" nature of launching new products in new markets drives Bhavik. An engineer by training, Bhavik holds an MBA from the Haas School of Business at UC Berkeley where he is a Senior Fellow at the Lester Center for Entrepreneurship and Innovation. Bhavik finds all forms of cycling meditative.