Jenna Cheng

Jenna Cheng is the Director of Marketing at PullString, where she leads brand awareness, consideration and demand generation initiatives for the company. She is passionate about emerging voice technologies and growing the PullString community of voice app innovators, conversational designers, product managers, digital marketers, and developers.

Recent Posts

Creating Esme & Roy Alexa Skill: HBO’s First Voice Experience for Kids

By Jenna Cheng

Voice assistants have moved beyond everyday commands and are becoming one of the most engaging platforms for entertainment. Conversational interface-based devices now offer an entirely new medium for entertainment brands to bring stories and characters to life, distribute content through voice, provide searchable news, and activate fans through engaging experiences.

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Conversational Banking: The New Wave of Fintech Innovation

By Jenna Cheng

Conversational banking is an increasingly popular customer interaction paradigm, a new way to access digital banking services through voice or text-based interfaces powered by Artificial Intelligence. With the rising adoption and convenience of virtual assistants — Amazon Alexa, Google Assistant, Apple Siri, Microsoft Cortana, etc. — it's only natural that the financial technology (fintech) world is looking for ways to expand its omnichannel strategy from mobile banking to voice-enabled digital customer engagement.

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Destiny 2 Ghost Skill Wins Silver Lion for Voice Technology Innovation

By Jenna Cheng

We are excited to share that Activision’s Destiny 2 Ghost Skill, created by AKQA and powered by PullString, won a Silver Lion Award in the Digital Craft Lions – Innovative Use of Technology category at the 2018 Cannes Lions International Festival of Creativity.

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Behind the Scenes: Creating the Westworld Skill on Amazon Alexa

By Jenna Cheng

 

Since our company was founded in 2011 by former Pixar executives, we have aspired to bring characters to life through computer conversation. With more than seven years of experience in the computer conversation space, predating the introduction of Amazon Alexa and Google Assistant, we’ve been at the forefront of innovation, building software and domain expertise to deliver incredible voice experiences.

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Three Ways Voice Assistants Can Improve Health Care Provider Relationships

By Jenna Cheng

"Alexa, can you play some jazz music?"

"Hey Siri, set a countdown timer for 90 minutes."

"Ok Google, remind me to take my blood pressure medicine at 2 PM."

Most owners of a smart speaker or voice assistant device probably haven't progressed much beyond playing their favorite radio stations or turning their lights on and off. And the idea of using a voice assistant to set a specific reminder at a specific time is probably something most of us have not done.

When you see what automation services like IFTTT.com can do, and understand how they integrate Amazon Alexa and Google Assistant into their different home automation and smart technologies — HVAC, appliances, entertainment, and security systems including video camera — you realize these voice assistants are capable of so much more.

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