The adoption of voice assistant technologies like Amazon Alexa, Google Assistant, Apple’s Siri and Microsoft Cortana are on the rise. And with Amazon’s recent launch of twelve new Alexa-enabled hardware products, how can brands capitalize on the exciting opportunity to engage with customers through emerging voice technologies everywhere?
The incredible adoption of voice activated devices is driving brands to rapidly embark on a journey towards building engaging voice applications. In addition to identifying a voice-first use case to build, brands must also decide which tools and techniques their team should use to achieve this vision. In our evolution over the past seven years of building conversational experiences, we’ve seen it all, and want to share our key learnings and considerations when beginning your journey with voice.