Conversational commerce through platforms such as Amazon Alexa, Google Assistant, and IoT devices has the potential to be one of the most significant transformational technology shifts since the introduction of e-commerce.
example VUI supporting conversational commerce
1 in 4 shoppers are already using voice assistants to assist in the shopping experience, and as more brands become voice-activated, we believe that will only accelerate.
Capgemini recently published a new report focused on the opportunities ahead for conversational commerce. Based on this research, Capgemini data suggests 40% of consumers expect to use voice assistants ahead of their mobile or web browser or in-store shopping. Reimagining this voice-first experience to support commerce and customer engagement is an exciting opportunity for brands and agencies.
Considering enabling voice to support your customers? We'd love to help by providing a workshop to organizations beginning to design for a voice-first conversational commerce experience. You can get started here.