Engage Consumers through Voice with Personalized Interactions at Scale

Ease of Use

Focus on the creative aspects of voice design. Hide the complexity of Artificial Intelligence, State Management, and much more.  And no programming required.

Teamwork

Collaborate on brand persona and voice design.  Teams can rapidly create, share, and iterate on voice experiences.  Built-in support for approval workflows and routing to clients for review.  Together, your team will build innovative voice apps for your clients.

Differentiated Experiences

Leverage voice and our audio pipeline to create compelling experiences.  Leverage context and dialogue management to ensure an engaging experience.

End-to-end Solution

Prototype. Test. Publish. PullString will support you throughout the development process. We’ve been powering voice experiences more than 5 years. Your organization will benefit from having access to all investments we've made to bring your experiences to life.

Considerations for Agencies in Voice Applications

Define Your Brand's Persona

Conversational experiences through voice applications represent an opportunity for Brands to extend their company's voice and tone in every customer interaction with an Amazon Alexa, Google Assistant, or IoT-based engagement.

It is important up-front to give some thought to how you would like to represent your brand in this voice-first context.  What tone will your voice app carry forward?  How will it handle off-topic questions?  What opportunities do you have to use rich multi-media?

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Start Focused, and Learn

Voice Applications, just like mobile apps on phones, can support a wide-variety of use cases and experiences for your customers.

Our Customer Success Program's work over the years with a variety of organizations has found that it is always best to start with a single focused use-case in mind, and delight your users with that experience.  Then, through the use of voice analytics and testing, you can expand your voice application's knowledge and capabilities to broaden its interaction types with customers.

Delight Your Audience

Helping your users through a guided conversation experience is critical to their success and satisfaction.  It's important to test your experience and jump off the "happy path" of your dialogue...we promise your users will end up going there!

With PullString's product, we encourage the use of our standard components to answer common "off-path" questions you should anticipate from your audience.  Additionally, look for opportunities to delight your users through "unexpected responses" that can bring more fun and play to the experience.

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Putting it All Together

Brands that wish to produce voice applications for use on Amazon Alexa, Google Home, and IoT devices have traditionally required technical resources to design and write code against the various platform providers APIs, and then integrate that code directly with the target voice-enabled device platform.  This approach provides maximum flexibility for the organization, but also tends to introduce a substantial technical burden and challenges in scaling the experience. 

PullString provides a turnkey solution for brands and creative agencies that want to rapidly design, prototype, and publish voice applications.  In our work with organizations over the years, we've seen a wide-variety of use cases for voice-enabled applications.  Here are a few examples to get your wheels turning:

  • Narrative experiences highlighting your brand and product(s)
  • Quiz Experiences
  • Choose Your Own Adventure Games
  • Question and Answers - provide voice-enabled FAQs
  • In-home product support - provide experiences to support questions about your product or service directly at the place of use
  • Product Launch Experiences to augment campaigns and engagement efforts
  • Customer Support experiences to troubleshoot prior to escalation to a call center agent

Next Steps

We have several resources to help you get started successful in your journey with voice applications.  Please feel free to use the following resources with your team and to help define a strategy for your investments.

  • Learn about PullString's products to assist you in rapidly designing, prototyping, and publishing voice apps
  • Speak with a PullString Customer Success Manager to learn how best to begin your journey in voice.

 

Get Started

 

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