Opportunities for Pharma and Health Care Companies

Medication Adherence

Imagine a patient receiving reminders at 8:00 every morning and evening that it's time to take her medication and logging that information through conversations with Amazon Alexa.

Meeting Scheduling

Imagine a health care provider easily scheduling briefings, meetings, and eDetailing sessions through voice applications, integrated directly with a CRM or calendar scheduling system.

Sales Representative Training

Imagine a new pharmaceutical sales representative learning quicker through voice-enabled training and practicing how to overcome sales objections through interactive pitches.

Access to Health Records

Imagine a surgeon asking for a patient’s electronic health records or a closer look at X-rays via hands-free voice applications in the operating room.

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How Voice Assistants Can Improve HCP Relationships

Patient Use Cases

Since voice assistants have already become an everyday part of many people's lives, it makes sense for voice assistants to be used for medical care. We're already starting to see physicians and health care professionals (HCPs) use voice applications, and patients will increasingly use these conversational tools as well.

  • Adherence
  • Condition Assessments
  • Clinical Trial Interactions
  • Symptom Research
  • Care Management
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Health Care Provider Use Cases

There are plenty of voice assistant use cases at health care organizations, which can vary from region to region, given the different regulatory requirements. But depending on where you're located, you could use any or all of these voice applications.

  • Medical Education
  • Prescription Sample Requests
  • Pharma Rep Scheduling
  • Latest Reports and Briefings
  • Insurance Navigator

Employee Use Cases

Pharmaceutical companies that employ a team of sales representatives can use voice assistants, through a combination of mobile devices and smart speakers, to provide additional training, request prescription samples, and keep track of their sales visits, etc.

  • New Representative Training
  • Prescription Sample Requests
  • Meeting Scheduling
  • Latest Reports and Briefings
  • Log HCP Visits
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Voice Trends in Health Care

Thanks to the newest advances in voice technology, virtual assistants like Amazon Alexa and Google Assistant are making it possible for people to automate many of the functions they have previously done manually..

So it shouldn’t be a surprise that voice assistants are entering the health care field, whether they are used for patient care and prescription management, medical diagnosis and research, or even pharmaceutical sales training and customer relationship management.

For example, as many as 23% of U.S. physicians report using voice assistants at work. They can ask clinically related questions and get answers directly; ask questions about drug doses and interactions; dictate patient notes and enter information into a patient's health record; and even deliver messages, like reminders or follow-up questions.

Next Steps

To learn more about how voice assistants can help to improve health care provider relationships, contact us for a free consultation.

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